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Rockford Area Convention & Visitors Bureau (RACVB) is a private, non-profit organization established in 1984 to promote and champion efforts to make the Rockford Region an overnight visitor destination.
Global Ends Statement:
The Rockford Area Convention & Visitors Bureau exists for Positive Economic Impact for Our Community Through Investments in Tourism (with results justifying resources expended).
1.1 CREATE ECONOMIC WEALTH: The Rockford Region Experiences Growth in Tourism Leading Indicators at a Greater Rate than the Competitive Set.
1.2 ENHANCE TOURISM PRODUCT: The Rockford Region Offers Unique and Marketable Visitor Experiences and Venues that Meet or Exceed User Expectations.
1.3 COMMUNICATE WITH CONSTITUENTS: The RACVB Tourism Marketing Efforts Have Broad Support among Key Stakeholders.
EXTERNAL ROLE STATEMENT:
The RACVB adds wealth to the region's economy by growing tourism.
Rockford Area Convention & Visitors Bureau
102 North Main Street
Rockford, Illinois 61101
Phone Anywhere: 815.963.8111
USA & Canada: 800.521.0849
Fax Anywhere: 815.963.4298
Fax USA & Canada: 800.691.7035
"Rockford: Real. Original."
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