Mission & Results

Rockford Area Convention & Visitors Bureau (RACVB) is a private, non-profit organization established in 1984 to promote and champion efforts to make the Rockford Region an overnight visitor destination.

Global Ends Statement:
The Rockford Area Convention & Visitors Bureau exists for Positive Economic Impact for Our Community Through Investments in Tourism (with results justifying resources expended).

Priority Results:
1.1 CREATE ECONOMIC WEALTH: The Rockford Region Experiences Growth in Tourism Leading Indicators at a Greater Rate than the Competitive Set.

1.2 ENHANCE TOURISM PRODUCT: The Rockford Region Offers Unique and Marketable Visitor Experiences and Venues that Meet or Exceed User Expectations.

1.3 COMMUNICATE WITH CONSTITUENTS: The RACVB Tourism Marketing Efforts Have Broad Support among Key Stakeholders.

EXTERNAL ROLE STATEMENT:
The RACVB adds wealth to the region's economy by growing tourism.

Rockford Area Convention & Visitors Bureau
102 North Main Street
Rockford, Illinois 61101
USA

Phone Anywhere: 815.963.8111
USA & Canada: 800.521.0849
Fax Anywhere: 815.963.4298
Fax USA & Canada: 800.691.7035
E-mail: info@gorockford.com

"Rockford: Real. Original."