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Business is Blooming

Business is Blooming

Business is Blooming is designed to encourage those who own/operate a business or organization to think about beautification and the opportunities they have to welcome guests and influence the values of Forest City Beautiful in our community.

Business is Blooming logo

Business is Blooming, a program of the Rockford Area Convention & Visitors Bureau/Forest City Beautiful, exists to build a culture of community involvement and visually appealing environments for our city. The program supports and acknowledges the positive values and efforts displayed by our business owners/operators to make Rockford a beautiful and enjoyable place to live, work and play. Rewarding activity that strengthens civic pride is one of the vital links to long-term success in the Rockford region.

Click here to download the 2020 Business is Blooming program application!

Registration is required to be entered in the contest, and registration is free. All businesses/organizations that register will be allowed to participate. Businesses or organizations can also be nominated. Please submit all 2020 applications by July 1, 2020. 


2019 Winners

Small Business - 5 Forks Market

Big Business - Mercyhealth Javon Bea Hospital - Riverside

Restaurant Outdoor Dining - Franchesco's Ristorante AND The Olympic Tavern

Best of State Street - The Standard

Returning Champion - UIC Health Sciences Campus - Rockford

Hidden Gem - City Body Shop

Special Recognition - "Biggest Blooms" - Rockford Veteran's Circle

Special Recognition - "Unique Blooms" - Deli Italia

Judging Criteria

  • Well-maintained landscaping (trimmed and weed-free)
  • No litter around entire perimeter (entrance, fence line, tree line, sidewalk, parking lot)
  • Well-maintained building exterior (graffiti-free, no discoloration, no crumbling/chipping)
  • Well-maintained lighting, benches, signage, fences, etc. (no burnt out bulbs, well-lit, clean seating, clear & inviting signs)
  • Neat, tidy walkways and parking lot (no weeds, clearly painted, even surface)
  • Clean windows (no smudges or cracks)
  • Attractiveness (flowers, plants, fresh paint)
  • Inviting signage (name, social media, menus, deals, hours)
  • Creative exterior (colors, design, signage, displays, patio, exterior music)
  • Accessibility (wheelchair accessible, stairs with railing, safe entrance)


There is one winner per category. Qualifying participants will receive a Business is Blooming window cling. Winners will receive a trophy, a Business is Blooming Business of Distinction window cling, and a business promo prize package from the RACVB. The promo prize package includes:

  • Inclusion in RACVB's advertorial in The Rock River Times
  • Inclusion in a customized eblast to RACVB stakeholders list
  • Inclusion in a boosted Facebook post by Go Rockford
  • Mention throughout the coming years on Forest City Beautiful Facebook
  • Spotlight display of BIB winners in RACVB lobby
  • Inclusion in RACVB's advertorial in Rockford Register Star 


For more information about the Business is Blooming program, contact Kristen Paul at kpaul@gorockford.com or 815.489.1661.

Find out more about Forest City Beautiful here.