For Immediate Release
March 14, 2013

Rockford, IL -

Forbes Schmorbes! MISERY never had its own T-shirt - until now! Now, you can have your very own!

In response to strong demand, Misery Loves Company collectible t-shirts are now on sale at seven area locations. Outlets are listed below.

Misery t-shirts were created as a part of the Misery Loves Company marketing campaign launched last week by the Rockford Area Convention & Visitors Bureau. The spirited, tongue-in-cheek campaign takes issue with recent rankings of Rockford as a "miserable city" and addresses it head on by using bold video and beautiful graphic imagery to showcase our region's Real. Original. and vibrant quality of life.

"We've had an overwhelmingly positive response," said RACVB CEO John Groh. "Our phones rang and emails poured in; folks wanted to know where they could buy the shirt. These must-have collectible t-shirts give locals and visitors a way to say Forbes Schmorbes and express their Rockford pride. We want folks to be in on the action and look good while telling others how much they love the Rockford region. You could say that Misery Never Looked so Stylish."


T-shirts are $12.00 and are sold at the following locations:


Rockford Area Convention & Visitors Bureau: 102 N. Main St., Rockford, 815-963-8111
Hours: Mon-Fri 8:30 a.m. - 5 p.m.

RACVB Community Information Center at the Clock Tower: 7801 E. State St., Rockford, 815-209-2495 / Hours: Mon-Fri 5 a.m. - 4 p.m., Sat 8 a.m. - 12 p.m.

Giovanni's/Big Al's/Alchemy: 610 N. Bell School Rd., Rockford, 815-398-6411 / Hours: Mon-Thur 11 a.m. - 12 a.m., Fri-Sat 11 a.m. - 2 a.m.

Wired Café: 414 E. State St., Rockford, 815-316-2524 / Hours: Mon-Fri 6 a.m. - 5 p.m., Sat 8 a.m. - 2 p.m.

Williams Laird Fur Company: Edgebrook Center, 1603 N. Alpine Rd., Rockford, 815-397-7778 / Hours: Mon-Fri 10 a.m. - 5 p.m., Sat 10 a.m. - 4 p.m.

Giordano's: 333 Executive Pkwy., Rockford, 815-398-5700 / Hours: Sun-Thur 9 a.m. - 11 p.m., Fri-Sat 9 a.m. - 12 p.m.

J.R. Kortman: 107 N. Main St., Rockford, 815-968-0123 / Hours: Mon-Sat 10 a.m. - 6 p.m.

Rockford Art Museum: 711 N. Main St., Rockford, 815-968-2787 / Hours: Mon-Sun: 10 a.m. - 5 p.m. 

PHONE ORDERS - call RACVB at 815.963.8111 or 800.521.0849, Mon-Fri 8:30 a.m. - 5 p.m.

Retail locations interested in selling the t-shirts should contact Lauren Sanderson at 815-963-8111.

About the Rockford Area Convention & Visitors Bureau: 
The Rockford Area Convention & Visitors Bureau is a private, non-profit organization that champions efforts to promote and further develop the Rockford Region as an overnight visitor destination. RACVB generates positive economic impact for the community through investments in tourism marketing, sales, promotion and advocacy. gorockford.com.

For more information: Bridget French, bfrench@gorockford.com

###