If you work in sales, you know service is king. It is less expensive to retain current customers than to develop new ones. This is true for the Rockford Area Convention & Visitors Bureau, too. Our staff works hard year round marketing to groups and organizations that have the potential to bring tournaments and conventions to the Rockford Region. But what some folks might not realize is just how hard our team works to provide excellent service to our customers once they commit and come to Rockford.