"Are we there yet?" That's a question asked all over the country as families take their summer vacations. And, it's great question to consider here in the Rockford region as we look at where we've been and where we're going.

As many of you know, the Rockford Area Convention & Visitors Bureau is our region's primary sales and marketing group that grows the impact of the visitor industry on our economy, about $300 million annually. From the RACVB's viewpoint, we see encouraging signs about "getting there."