Rockford River Lights: Bright Idea Becomes Reality 
Full Merry & Bright performance schedule set 
MercyRockford Health System Named Presenting Sponsor


IMMEDIATE RELEASE
November 27, 2015

ROCKFORD, IL
- The Rockford Area Convention & Visitors Bureau is pleased to announce MercyRockford Health System as the presenting sponsor of Rockford River Lights, helping to make River Lights a gift that keeps on giving during the Merry & Bright season and beyond in downtown Rockford.

River Lights will debut at Stroll on State presented by Illinois Bank & Trust on Nov. 28 at 7 p.m. After Stroll on State, the lights will illuminate each night from Sunday, Nov. 29 - Sunday, Jan. 2 with nightly shows set to music. The River Lights shows and experience are free.

"River Lights will illuminate downtown Rockford's riverbanks in a way the community hasn't experienced before - a laser light show choreographed to music and set against the backdrop of the riverfront and our downtown cityscape," said John Groh, RACVB president/CEO. "River Lights will take your breath away."

Set along the east and west banks of the Rock River between the State and Jefferson Street bridges, River Lights is a synchronized light show that will last 15 minutes per show. Each River Lights show is different throughout the month, providing a new experience each time. In addition to the light shows each night, River Lights will be illuminated throughout the evening. The River Lights shows are choreographed and designed by Luxe Productions of Rockford.

The River Lights experience is designed to be viewed both from afar as well as up close. Residents and visitors will be invited to walk along the Esplanade on the west bank of the river and the Millennium Fountain path on the east side, between the State and Jefferson Street bridges.

Rockford River Lights Merry & Bright Schedule, Nov. 29 - Jan. 2
Sunday - Wednesday

River Lights Illuminated - 4:30 - 11 p.m.
River Lights Performances - 5:30, 6:30 p.m.
Thursday - Saturday
River Lights Illuminated - 4:30 - 11 p.m.
River Lights Performances - 5:30, 6:30, 7:30 p.m.
Special Performances
Shop on State, Dec. 10 - 5:30, 6:30, 7:30, 8:30 p.m.
12 Bars of Christmas, Dec. 19 -- 5:30, 6:30, 7:30, 8:30, 9:30 p.m.

Following the Merry & Bright shows finishing Jan. 2, River Lights will stay up and on year-¬round. They will be programmed to change colors with the seasons and for special events and holidays. It will be possible to offer light shows for special events/occasions and holidays. Interested parties would work with RACVB to make this happen.

"MercyRockford is delighted to partner with the Convention and Visitors Bureau to present River Lights, which will kick off this Saturday as part of the Stroll on State," said Javon R. Bea, MercyRockford President and CEO. "We hope River Lights will bring wonder and joy to families from throughout Rockford, neighboring communities and the region. It will be fun to see this new program bring light and music to the riverbanks in downtown Rockford."

River Lights is funded through donations by local businesses, organizations and individuals. To date, $120,000 of the $170,000 fundraising goal has been committed. Community members can support River Lights by making a donation online at www.gofundme.com/riverlights. Individuals and entities wanting to learn more about supporting or sponsoring River Lights are invited to contact RACVB at 815.963.8111. Donations are tax deductible when given through the Rockford Area Convention & Visitors Bureau Charitable Foundation, a 501(c)3 organization (approval pending).

Sponsors donating $1,000 or more include:
MercyRockford - Presenting Sponsor
Rockford Area Convention & Visitors Bureau
Bergstrom Foundation
Rockford Area Realtors
Hinshaw & Culbertson LLP
Rockford Park District
SupplyCore
Northwestern Illinois Building & Construction Trades Council
International Brotherhood of Electrical Workers
Robert & Erika Holdmann
WilliamsMcCarthy LLP
Smith Amundsen
Loyd & Diane Koch
B&B Properties
Chartwell Agency
HolmstromKennedy
LaMonica Beverages
Savant Capital Management
SwedishAmerican - A division of UW Health
Prairie Street Brewhouse

The mission of the RACVB is to drive quality of life and economic growth for our citizens through tourism marketing and destination development. www.gorockford.com

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FOR MORE INFORMATION: Andrea Mandala: RACVB Marketing & Communications Manager: 815.489.1664, amandala@gorockford.com