Winnebago County Residents Voice Value of Tourism Industry - Survey indicates a sizable shift in perceptions of downtown Rockford, while 96% of residents see visitors as important to the local economy

May 8, 2015

Rockford, IL - Winnebago County residents expressed overwhelming support of the region's tourism industry, as demonstrated in their responses to a survey conducted by Health Systems Research of the University of Illinois College of Medicine at Rockford. The Rockford Area Convention & Visitors Bureau commissioned the survey....