If you've talked to any of us at the Convention & Visitors Bureau, you've probably heard us talk about "room nights" or "heads in beds." We are funded by hotel/motel tax, so it is important to us that people come to Rockford and stay in our hotels.

We work hard to attract people to the area for a weekend getaway (or longer!). We also have a sales team that works very hard to bring tournaments and meetings to the area. But our job is not done once the tournament is booked.

Our sales and servicing team goes above and beyond to provide the best possible experience for all of our visitors. We meet with tournament organizers prior to the tournaments to make sure we understand what their players want and need and how we can exceed their expectations. We have staff present at every tournament to provide information about the area, and inform visitors that Rockford truly is a great place to eat, shop, stay and play.

With an increasing number of new sports facilities cropping up all over the country, we understand that tournament organizers can take their teams anywhere to play. But in Rockford, we provide not only excellent facilities, but also outstanding customer service that keeps the Rockford Region at the top of the list when it comes to choosing a sports destination.

And here's proof! Our own Lindsay Arellano was recently recognized for the work she has done with the sports market. Congrats Lindsay!