Rockford: The Home of the SOAR Awards
Rockford, a city known for its rich cultural heritage and vibrant arts scene, has embraced the SOAR Awards as a standout annual event. By hosting this prestigious ceremony, Rockford has gained national recognition as a hub for inspirational entertainment. The event also brings a positive economic impact, benefiting local businesses and strengthening the community’s reputation as a center for gospel music and faith-based celebration.
The SOAR Awards hold special significance in February, aligning with Black History Month to celebrate gospel music’s role in Black culture. Gospel has long been a foundation of Black history—fueling movements, inspiring resilience, and serving as a spiritual lifeline through struggle and triumph. Many honorees at the SOAR Awards continue this tradition, blending music with messages of hope, unity, and empowerment.
As Rockford commemorates Black History Month, the SOAR Awards stand as a tribute to Black excellence in entertainment and faith-based leadership. By uplifting voices of faith and perseverance, the event honors those who paved the way while celebrating the artists and leaders who continue to soar.
Each year, the SOAR Awards grow in prominence, attracting bigger names and larger audiences. Yet, the mission remains the same: to honor, celebrate, and elevate those who inspire through faith and music.
Every major movement has a visionary, and for the SOAR Awards, that leader is Justin Francis. With a passion for gospel and inspirational music, Francis has transformed Rockford, Illinois, into a gathering place for some of the most influential voices in the industry. The SOAR Awards celebrate faith, talent, and community, making it one of gospel entertainment’s most anticipated events. Francis explains the inspiration behind the SOAR Awards, stating, “The SOAR Awards were established to create more national platforms for artists in the gospel industry while giving local communities access to world-class performances. This event celebrates both legendary trailblazers and today’s leading talents.”
Founded by Francis in 2017 the SOAR Awards recognize excellence in gospel and inspirational music, honoring artists, pastors, and industry professionals who have made a profound impact. From its humble beginnings, the event has grown into one of the premier award ceremonies in gospel entertainment. More than just a show, SOAR serves as a platform for artists to share their faith and inspire audiences with powerful performances.
For gospel fans and industry professionals alike, the SOAR Awards in Rockford are more than a ceremony—they are a celebration of faith, music, and excellence. Thanks to founder Justin Francis, this legacy continues to soar, lifting both the gospel community and Rockford to greater heights.
2025 SOAR Awards: A Night to Remember
This year’s SOAR Awards will be held at Hard Rock Live at Hard Rock Casino Rockford, on Monday, February 3rd at 7 p.m. and features a remarkable lineup of honorees and performances. The 2025 event will recognize the achievements of Kimberly Lawson Roby, the late Big Jim Wright, Fred VanVleet, Percy Gray Jr and James Hall—individuals who have significantly contributed to their fields. Hosted by JJ Hairston, the night promises inspiration, faith, and an unforgettable experience.
The SOAR Awards shine bright in Rockford, drawing an audience that exceeds 1,500 passionate attendees. From industry leaders and community change-makers to music lovers and cultural enthusiasts, this event isn’t just a celebration—it’s a movement. The energy in the room is electric, the inspiration is contagious, and the impact extends far beyond the walls of the venue.
For ticket details and event schedules, visit the official event page.