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Embassy Suites by Hilton...

Embassy Suites by Hilton Rockford & The Rockford Conference Center


431 S. Main Street, Rockford IL 61101


The historic renovation of the 104-year-old factory building, built by William Ziock Jr. for his textile businesses, has started and is expected to open as the new Embassy Suites by Hilton hotel in April of 2020.

Work is in progress on the 13-story abandoned factory that Gorman & Company is turning into a 160-suite hotel and conference center. It will feature restaurants, a swimming pool, a business center, a restaurant and patio along with a top floor outdoor restaurant/lounge. In addition to the hotel, there will also be a 13,000 sq.ft. conference center adjacent to the new hotel.  The conference center will host meetings, weddings, reunions, training sessions, symposiums, conferences, etc…. for up to 500 people.

Once what was an old factory is soon to be the new Embassy Suites by Hilton Rockford and the Rockford Conference Center.  The hotel will be the largest and most historic hotel in downtown Rockford, Illinois.

Download an informational flyer here.

embassy suites exterior deck rendering

Hotel Amenities and Features

  • 160 spacious guest suites
  • Restaurant and bar featuring an outdoor patio along the Rock River
  • 12th floor cocktail lounge featuring a seasonal rooftop deck 
  • Embassy Suites complimentary breakfast
  • Swimming pool & fitness center
  • Digital key check-in
  • Business center
  • Full-service spa
  • Gift shop
  • State-of-the-art game room
  • Spacious atrium with soft seating featuring a view of the river
  • HHonors guest rewards

For information about the facility, contact Steve Morgan, Embassy Suites Regional Director of Sales - smorgan@gormanusa.com

To inquire about booking a conference or event at the facility, contact Bethany Bohn, Embassy Suites Sales Manager - bethany.bohn@hilton.com