Home with the FAM
A Tourism Industry-Leading Live Virtual FAM Tour
As the latest extension to its #StayHomeRFKD campaign, the Rockford Area Convention & Visitors Bureau (RACVB) hosted Home with the FAM on Friday, April 17, as a tourism industry leading stay-at-home live virtual familiarization tour for national meeting and sports event operators, trade publication partners and media. The Rockford region is home to a multitude of excellent facilities and operations personnel, many of which RACVB were featured in front of more than 80 regional, national and international attendees.
RACVB was joined on Home with the FAM by partner venues including the: BMO Harris Bank Center, Coronado Performing Arts Center, Embassy Suites by Hilton Rockford Riverfront and Rockford Conference Center, Mercyhealth Sportscore One, Mercyhealth Sportscore Two and Indoor Sports Center, and UW Health Sports Factory. See below for venue resources links to additional information and specifications.
Webinar attendees tuned in from as far as Los Angeles, the Pacific Northwest, Phoenix and Tennessee, to Boston, Florida, Virginia and Germany. Three lucky event operators won $50 gift cards to a local restaurant of their choice in their own hometown. The winners include:
- George Alexander, The Basketball Tournament, Boston, MA
- Eric Stern, National Middle School Basketball Championships (State Basketball Championships), Phoenix, AZ
- Blake Thompson, Teammate Basketball, Grimsley, TN
In addition, Home with the FAM's event operator attendees have the option for further incentive. If an event organizer contracts new event business^ with one of Home with the FAM's participating venues, RACVB will pay the event organization the equivalent of $3 per actualized hotel room overnight after the event’s conclusion.
^ Denotes new event business only. This benefit will not be applicable to postponed events that get rescheduled. Payout will be contingent and based on post-event pick-up reports validated by participating hotel properties.
Home with the FAM Venue Resources
For more information on Home with the FAM, contact Nick Povalitis, vice president of marketing & sports development, NPovalitis@GoRockford.com, 815-489-1652.