Thank you for Supporting Tourism in our Region!

The formation of a TID requires involvement from champions throughout our region, starting with our hoteliers, city officials, and other community partners.

"The tourism and hospitality industry is a key economic driver in our region. As we work to both recover and rebuild from the devastating impact of COVID-19, a Tourism Improvement District will be a strong investment to help us strengthen the marketing, sales and promotional efforts that help bring visitors to the Rockford area. A TID is a proven tool to drive tourism, with funding coming from visitors and not through increased taxes."

- City of Rockford Mayor Tom McNamara

"Now, Therefore be it resolved by the weighted vote on July 7, 2021, by the Directors of the WCRTFB Board which represented at least a sixty-seven percent of the population of Winnebago County, Illinois and with the incorporation of the foregoing recitals, that Winnebago County Regional Tourism Facility Board hereby endorses the concept of the creation of a Rockford Area Tourism Promotion Special Services Area."

- Winnebago County Regional Tourism Facility Board
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"Whereas, the tourism and hospitality industry, including meetings and sports tourism, is vital to the economic health of Winnebago County...Therefore, be it resolved by vote on July 13, 2021, by the Board that the Rockford Park District hereby endorses the concept of the creation of a Rockford Area Tourism Promotion Special Services Area."

- Rockford Park District Board of Commissioners
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"...Tourism is essential to the positive economic recovery and growth in our region. Without the substantial investment from this SSA our city and region stand risk of losing jobs for area residents; revenue for our hotels, attractions, restaurants and other locally owned businesses; and the ability to competitively position our city and region as a destination for visitors and vibrant home for our residents."

- Holiday Inn of Rockford
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"The RATPSSA is a solution to our region's economic recovery and long-term growth. As a hotelier-proposed and city-approved assessment on hotel stays, RATPSSA revenue provides a stable source of strategic funding for marketing, bid payments, and destination development to directly increase hotel occupancy and room rates and in turn, generates visitor spending in our market. It is proven that visitor spending equates to $9 for every $1 we invest in tourism marketing -- a powerful ROI that will stimulate our recovery."

- Days Inn Rockford
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"I've spoken with members of RACVB and other members of the hotel community, and we are confident that there are larger events out there, that could be brought to our area. I encourage you to vote yes to the Tourism Improvement District in support of region's recovery."

- Hilton Garden Inn
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