Rockford Day Events

Rockford Day Events

In addition to the many specials throughout the Rockford region, there will be several events happening on Rockford Day throughout the community!

Click HERE for a map of all locations offering deals and events!


Rockford Day Events


Culture Shock

Rockford Day Kickoff Parking Lot Party with live music, complimentary breakfast treats from Banana Cherry Bakery, and a press conference with mayor McNamara!

August 15, 8:15 a.m.


Fitness Works

Free 45 min workout

August 15, 8:00 a.m. - 8:45 a.m.


Go Rockford's Music at Davis Park

Performances by Los Arenales and DJ Cachorro

August 15, 5:00 p.m. - 9:00 p.m.


Lallygag Boutique

Decorate your own 815 tote to first 25 people, Miracle Mile selfie tour stop with prizes

August 15, 9:00 a.m. - 4:00 p.m. 

Fancy Frank's Gourmet Hot Dawgs on site 

11:00 a.m. - 2:00 p.m.


Nothing Bundt Cakes

Nothing bundt cakes will host a Rockford Police Department K-9 Unit demonstration, and a portion of their proceeds from Rockford Day will be donated to the K-9 Unit. 

August 15, 2:00 p.m.


River District Association

Rockford Day Walking Tour: starting at The Blue Line, the Walking Tour will include many historic sites and the many uses they have sustained over the past 150 years.

August 15, 6:00 p.m.


Rivets Stadium

Snoop Dogg (and special guests) performance!

August 15, 7:00 p.m.


Severson Dells

Full moon hike.

August 15, 8:00 p.m. - 9:00 p.m.


Swedish Historical Society

The Swedish Historical Society is hosting a traditional Swedish fika and a live Skype call from Sweden! The fika will take place at the Nordic Cultural Center.

August 15, 10:00 a.m. - 12:00 p.m.


Transform Rockford

Get engaged, love your city and attend Transform Rockford's Rockford Day Pop-Up on August 15. Join us downtown Rockford in the alley next to Wired Cafe (414 E. State Street) from 11 a.m. - 2 p.m. for networking, giveaways + fun! Transform Rockford volunteers will be on-site asking residents "why they love Rockford" and one lucky person will win $100 to spend anywhere in the "815," thanks to Midland States Bank. Plus, we will have other fun goodies and giveaways. This unique and fun Pop-Up provides a way for residents to get engaged in Transform Rockford, a movement designed to rally and guide all of us living in the Rockford region to see Rockford in a new light - one of opportunity, innovation and desirability.

August 15, 11:00 a.m. - 2:00 p.m.


Usual Suspects

Urinetown the Musical Preview Night

7:30 p.m. - 10:00 p.m.


Van Matre Encompass Health Rehabilitation Hospital

Free tours of the building

August 15, 9:00 a.m. - 3:00 p.m.


815 Blades Grand Opening

They will kick it off with an open house, and then later in the day, Mayor McNamara will make an appearance with Hammy the Hog for a ribbon cutting ceremony.

August 15, 10:00 a.m. - 6:00 p.m., ribbon cutting ceremony at 3:30 p.m.


815 Miracle Mile Selfie Tour

Win prizes for your selfies at shops along the Miracle Mile

August 15, 8:15 a.m. - 8:15 p.m.