The funding for CRE8IV 2019 was a community effort. It started when the Rockford Area Convention & Visitors Bureau received a grant from the State of Illinois for $91,800 to complete 8 murals in 15 days in downtown Rockford. However, in order to receive the grant, RACVB was required to match these funds through personal investments, sponsorships, and donations.
(Before and after the mural located at The Symbols)
Bringing mural art to the region presents a unique opportunity to engage visitors to the area and thus revenue for businesses. It helps to create an identity for downtown Rockford, and has the ability to add to the transformational pride of this region. In 2019 the community came together to sponsor these murals which were completed by internationally-known and local artists. Incorporated into the completion of the murals is a community festival highlighting the great work of the artists and embodying the culture of the region. We could not have done this without community support!
If you are interested in sponsoring a future mural project or to learn about all of the sponsor opportunities currently available, please contact Martesha Brown, Director of Advancement, at 815.489.1655 or firstname.lastname@example.org.
FRIENDS OF MURAL SPONSOR