CRE8IV: transformational ART

CRE8IV (pronounced "Creative") is a community-building, arts-infused event launched in 2019 as part of RACVB's placemaking and public art efforts designed to enhance the region for residents and visitors. In its first year, CRE8IV artists painted nine murals in downtown Rockford.

New CRE8IV: transformational Murals Coming in 2021!

After a one-year hiatus, the Rockford Area Convention & Visitors Bureau (RACVB) is pleased to announce the return and expansion of CRE8IV: transformational ART. Over the course of June 7 - 11, 2021, local and visiting artists will transform tired and dull walls into beautiful works of art in Rockford, Loves Park, Rockton and Pecatonica.

Stay tuned for more details on 2021 CRE8IV Sculptures!

2021 CRE8IV Call for Artists

RACVB is calling on artists with mural experience to produce large-scale works of art on exterior walls. Artists interested in producing original high-quality murals are invited to submit a proposal addressing all requirements for the project. Information is available at Applications for artists are due midnight April 10, 2021. For any questions related to the Call for Artists, please contact Kristen Paul at 815.489.1661 or

Challenge Grant

CRE8IV is produced and presented by RACVB and made possible in part by a $20,000 matching grant from the Kjellstrom Family Foundation. In order to fully match the Kjellstrom Family Foundation grant, RACVB is working to secure match funding through sponsorship of the initiative and each mural. For details on sponsorship and support options, contact or 815.489.1655.