Real. Original. Rockford.

Welcome to the Real, Original Rockford Region. We’re mom and apple pie and the technology that makes the Space Shuttle fly. We're falling leaves and rising hopes. A delicious cappuccino at downtown cafes and restaurants. Sweet corn and watermelon. See a 66 million-year-old T. rex flashing a dangerous grin at the museum. Discover live music and theatre under the stars. Rolling hills under a beautiful blanket of snow. Rivers, streams, and water parks.

We're a City of Gardens, a Region of Four Rivers and a proud home of enduring Midwestern values. All people are welcome in this real, original, new heart of America...and we hope you'll come visit soon! Book a hotel, search for things to do, find specials and discounts. You’re just a click or two away from a value-packed, accessible and memorable travel experience.  

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