Stroll on State
presented by Illinois Bank & Trust
Thank You for a Record-Breaking Year!
Rockford’s Merry & Bright holiday season kicked off with another record-breaking year as crowds gathered together on November 26 for Stroll on State, presented by Illinois Bank & Trust. The Rockford Area Convention & Visitors Bureau produces the annual event, now in its fourth year.
Each year the event has grown in both size and scope, with this year’s event attendance estimated at 75,000 visitors. Aerial photography, feedback from crowd spotters, shuttle bus ridership and sales/participation numbers for local businesses and attractions throughout the duration of the event help determine the number.
“As we wrap up another record-breaking Stroll on State, our team at RACVB is incredibly inspired by this community and the hard work that so many put in to create this awe-inspiring night. The common theme I’ve been hearing is that Stroll instills a great sense of love for and pride in our community as well as optimism for the future, said John Groh, RACVB president/CEO. “Stroll is more than just an event - it’s a feeling, it’s a memorable moment, it’s a tradition that our community shares together.”
STROLL BY THE NUMBERS!