Stroll on State

presented by

Saturday, November 24, 2018

Back in the Box Day

Calling all volunteers! Stroll on State needs volunteers on Saturday, January 13 for Back in the Box Day as the Stroll decorations are returned to storage! If you would like to volunteer, please click here to learn more!

Stroll on State 2017

A record number of local residents and visitors gathered in downtown Rockford to celebrate Stroll on State, presented by Illinois Bank & Trust, on November 25. The Rockford Area Convention & Visitors Bureau produces the annual even with the support, services and donations of many community partners, volunteers and sponsors. 

Event organizers are pleased to announce that the merry and bright activities Stroll on State is known for, together with several new enhancements attracted an estimated 82,500 visitors to downtown Rockford for the one-day event, a 10 percent increase over 2017. 

Key elements that contributed to the success of the event were the new Dasher Dash 5K run/walk, extended hours, a reimagined parade that kicked off the event, the addition of new stages for live entertainment, additional fire and ice displays and the warmest Stroll temperatures on record. Organizers evaluate aerial photography, feedback from crowd spotters, shuttle bus ridership, occupied parking stalls, sales/participation counts at event attractions throughout the duration of the event to help determine the estimate.

Download the full By the Numbers document here!