RACVB will continue to monitor updates related to COVID-19, sending out pertinent information via subsequent e-blasts, across all GoRockford social channels and on our website.

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Forest City Beautiful

Forest City Beautiful

Follow Forest City Beautiful all year long on Facebook here


Please consider donating to Forest City Beautiful to assist in downtown Rockford beautification efforts.

$10 donation button     $25 donation button

$50 donation button     $100 donation button

$250 donation button     $500 donation button

About Forest City Beautiful

Since its inception in 2014, Forest City Beautiful’s focus has been to improve downtown civic spaces by restoring public landscapes, installing and planting gorgeous seasonal planters and installing public art sculptures and large-scale murals for local residents and visitors to enjoy. In addition, benches, bistro tables and chairs and directional way-finding signage have been sprinkled throughout State Street and additional trash receptacles have been added to help keep the downtown beautiful, clean and functional!


“The Forest City Beautiful project has helped to dramatically change the perceptions of our region by providing cleaner and more attractive spaces, which has led to a better quality of life for our residents and richer experiences for visitors,” said Tana Vettore, director of destination development for the RACVB. “Our partners, including our great partnership with the City of Rockford and Rockford Sharefest, have certainly allowed us to do more, grow faster and show the community the value of creating spaces people can enjoy. We are extremely grateful and excited to continue this mission to love on our city even more in the years ahead.”

If you are interested in supporting the Forest City Beautiful initiative, download the sponsorship document HERE or contact Martesha Brown at mbrown@gorockford.com 

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Forest City Beautiful is supported by the generous donations of individuals and organizations in the community. In 2014, RACVB seeded the initiative with $80,000 from its board-designated Wendy Perks Fisher Fund for Innovation and from an initial commitment of $110,000 from the City of Rockford. In addition to seed funding from the City and RACVB, more than $120,000 has been raised to support the multi-year beautification effort. In addition more than 2,500 Sharefest volunteers have given their time and talents to this project.

Gateway Sponsor

Ortho Illinois logo

Lot Beautification Sponsors

SwedishAmericanLogo    BMO Harris Bank logo

Williams McCarthy logo

Supporting Sponsors

members alliance credit union logo     rockford area realtors logo

Fehr Graham logo     Woods logo

For more details on Sponsorship Options, click HERE!

Spotlight On Rockford