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Forest City Beautiful

Forest City Beautiful

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Want to help give life to public spaces through Forest City Beautiful? Please consider donating! All you have to do is text BLOOMS to 24375 to donate!

About Forest City Beautiful

Since its inception in 2014, Forest City Beautiful’s focus has been to improve downtown civic spaces by restoring public landscapes, installing and planting gorgeous seasonal planters and installing public art sculptures and large-scale murals for local residents and visitors to enjoy. In addition, benches, bistro tables and chairs and directional way-finding signage have been sprinkled throughout State Street and additional trash receptacles have been added to help keep the downtown beautiful, clean and functional!

In 2017, Forest City Beautiful created an annual program, Business is Blooming, to reward the positive values and efforts displayed by our business owners/operators to make Rockford a beautiful and enjoyable place to live, work and play. Find out more information and a list of winning businesses here


“The Forest City Beautiful project has helped to dramatically change the perceptions of our region by providing cleaner and more attractive spaces, which has led to a better quality of life for our residents and richer experiences for visitors,” said Tana Vettore, director of destination development for the RACVB. “Our partners, including our great partnership with the City of Rockford and Rockford Sharefest, have certainly allowed us to do more, grow faster and show the community the value of creating spaces people can enjoy. We are extremely grateful and excited to continue this mission to love on our city even more in the years ahead.”

If you would like to sponsor the Forest City Beautiful initiative, please contact Martesha Brown at mbrown@gorockford.com 

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Forest City Beautiful is supported by the generous donations of individuals and organizations in the community. In 2014, RACVB seeded the initiative with $80,000 from its board-designated Wendy Perks Fisher Fund for Innovation and from an initial commitment of $110,000 from the City of Rockford. In addition to seed funding from the City and RACVB, more than $120,000 has been raised to support the multi-year beautification effort. In addition more than 2,500 Sharefest volunteers have given their time and talents to this project.

Click here to download a sponsorship packet!

Spotlight On Rockford