Get pumped up for an electrifying weekend filled with creativity and excitement at the CRE8IV Music & Arts Festival, set to ignite Downtown Rockford from May 31 to June 2!

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In Good Company

In Good Company

At the Rockford Area Convention & Visitors Bureau, we love inviting the world to visit us. Rockford is a great place to visit and believe us it’s also an amazing place to live. 

Watch the video above for a glimpse into the daily lives of those of us lucky enough - yes, I said “lucky enough” - to live in Real. Original. Rockford and be reminded of our accessible little city with a welcoming heart. Here, right here, you’re always in the good company of good people with a penchant for sharing their passions.

This is a place with gravity - and gravitas - all its own, where everything that’s remarkable (and there is a lot that’s remarkable here) was created through the ingenuity and hard work of the cherished forefathers and mothers who showed us the way - and, the Real Original creators who live here now and enhance our daily lives.

A river runs through us like a proud, pulsing heart of powerful midwestern values: enduring, nourishing and true. Rockford is an amazing home, especially for those who want to participate in the shared life of a  community that is transforming itself as we speak and has been for years.

Crafted from dreams by dreamers, this is a hand-made haven of amazing things to do, fascinating things to see, incredible things to taste and inspiring things to hear. 

All these things all woven together to make experiences that make memories that last a lifetime. 

All people are welcome here. Join us - and bring your friends! Be In Good Company - in Rockford, Illinois.

Spotlight On Rockford