Mission & Results
Rockford Area Convention & Visitors Bureau (RACVB) is a private, non-profit organization established in 1984 to promote and champion efforts to make the Rockford Region an overnight visitor destination.
The Rockford Area Convention & Visitors Bureau drives quality of life and economic growth for our citizens through tourism marketing and destination development.
1.1 CREATE ECONOMIC WEALTH: The Rockford Region experiences growth in tourism's leading indicators.
1.2 ENHANCE TOURISM PRODUCT: The Rockford Region offers unique and marketable experiences and venues that meet or exceed visitor expectations and enhance quality of life for citizens.
1.3 ENGAGE CONSTITUENTS ON BEHALF OF TOURISM: RACVB tourism marketing and destination development efforts have broad support among key stakeholders.
External Role Statement:
The RACVB adds wealth to the region's economy by growing tourism.
Rockford Area Convention & Visitors Bureau
102 North Main Street
Rockford, Illinois 61101
Phone Anywhere: 815.963.8111
USA & Canada: 800.521.0849
"Rockford: Real. Original."