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Mission & Results

Mission & Results

Rockford Area Convention & Visitors Bureau (RACVB) is a private, non-profit organization established in 1984 to promote and champion efforts to make the Rockford Region an overnight visitor destination. 

Mission Statement:

The Rockford Area Convention & Visitors Bureau drives quality of life and economic growth for our citizens through tourism marketing and destination development.

Priority Results:

1.1 CREATE ECONOMIC WEALTH: The Rockford Region experiences growth in tourism's leading indicators.

1.2 ENHANCE TOURISM PRODUCT: The Rockford Region offers unique and marketable experiences and venues that meet or exceed visitor expectations and enhance quality of life for citizens.

1.3 ENGAGE CONSTITUENTS ON BEHALF OF TOURISM: RACVB tourism marketing and destination development efforts have broad support among key stakeholders.

External Role Statement:

The RACVB adds wealth to the region's economy by growing tourism.

Address Info
Rockford Area Convention & Visitors Bureau
102 North Main Street
Rockford, Illinois 61101

Phone Anywhere: 815.963.8111
USA & Canada: 800.521.0849
Fax Anywhere: 815.963.4298
Fax USA & Canada: 800.691.7035
E-mail: info@gorockford.com

"Rockford: Real. Original."


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