Join forces with GoRockford to elevate the visitor experience and contribute to the growth of our local tourism economy. As a partner, your tourism-related business (i.e. attractions, hotels, retail shops, local restaurants, meeting and event spaces) will receive free complimentary benefits, including inclusion in our comprehensive database, featured website listings, access to quarterly marketing partnership meetings, event promotion, public relations support, social media marketing, professional video and photography opportunities, and group sales leads. We invite businesses committed to expanding the tourism industry to connect with GoRockford for ongoing support and collaboration.
Tourism has proven to be a pillar of economic growth in the Rockford region. In 2023, visitor spending reached an unprecedented $515.4 million, exceeding the pre-pandemic figure of $483 million from 2019. This impressive increase has significantly contributed to the local economy, resulting in the creation of 74 new jobs and supporting a total of 4,654 positions. Furthermore, tourism has bolstered local payrolls by $165 million. The financial impact extends beyond job creation, with tourism generating $14.2 million in local tax revenue and $33.3 million in state tax revenue. These figures highlight the crucial role that tourism plays in sustaining and enhancing the economic vitality of the Rockford region.
Promotional Opportunities
GoRockford offers several opportunities and initiatives to help promote your business and/or event. Some opportunities include:
Website Listing
Access to Partner Portal
Access to submit events to calendar (in Partner Portal)
Advertising Opportunities
Convention Calendar
Deals and Coupons
Marketing Partnership Meetings
Paid Advertising Opportunities
Advertise your business with GoRockford. Contact us for paid advertising opportunities including:
Ads on GoRockford website
Rockford Region map ads (limited inventory)
Experience Guide ads (limited inventory)
Get Your Business Featured on GoRockford.com
To be listed on GoRockford.com, your business should have a strong focus on attracting and serving visitors to the Rockford region. This includes businesses in industries such as dining, lodging, retail, attractions, entertainment, and experiences that enhance the visitor experience. Whether you offer unique culinary delights, engaging activities, or memorable services that encourage tourism, we welcome your submission.
Complete the form below to submit your business and connect with locals and travelers seeking exciting things to do in the Rockford area.
Access the GoRockford Partner Portal – Your free online tool to manage how your business is showcased on gorockford.com. Update your listings, events, images, coupons, and more — all in one convenient place. Keep your information fresh…
Order Visitor Materials
Make it easy for your guests to explore the Rockford region. Partners can request free Experience Guides, Rockford Region maps and Downtown Rockford maps to share with customers. These resources highlight attractions, events, dining and more, helping visitors make the most of their stay.
Place your order today and keep your supply stocked.
