GoRockford Announces New Board and Foundation Members, Officers

GoRockford (Rockford Area Convention & Visitors Bureau) announces new members and officer elections for its Board of Directors and Charitable Foundation Board. These leadership updates reflect GoRockford’s ongoing commitment to enhancing the region’s vibrancy, visitor appeal, and economic strength.

Newly Elected Officers – GoRockford Board of Directors (2025–2026)
The following individuals are serving one-year terms as officers:

Chair: Geno Iafrate, President, Hard Rock Casino Rockford
Vice Chair: Tiana McCall, MBA
Treasurer: Mick Gronewold, PE, Midwest Platform CEO, Trilon Group
Secretary: Dana Martin, Director of People Operations, Rosecrance Behavioral Health
Immediate Past Chair: Carol Schuster, MS, RHIA, Assistant Dean of Operations, University of Illinois College of Medicine Rockford

“GoRockford plays a vital role in advancing the region’s momentum,” said board chair Geno Iafrate, President of Hard Rock Casino Rockford. “Our board has a responsibility to think boldly, act strategically, and support initiatives that elevate Rockford as a destination. I’m looking forward to working with this talented group of leaders to continue moving the region forward.”

Newly Elected Board Members
Beginning June 2025, the following individuals are now serving three-year terms:

Jennifer Furst, President, Furst Staffing
Chintan Thakkar, CHA, CHCS, President & CEO, Decorum Management Group & Days Inn by Wyndham Rockford

Returning Board Members
The following individuals were reelected for additional three-year terms through June 2028:

Kevin Frost, Alderman – Ward 4, City of Rockford
Bobbie Holzwarth, Partner, HolmstromKennedy, P.C.
Geno Iafrate, President, Hard Rock Casino Rockford
Richard Shuga, Business Representative & Organizer, Painters District Council No. 30
Kirk Weitzel, CEO, Rock Hospitality

Departing Board Member
Darrell Snorek, Vice President of LaMonica Beverages, has concluded his board service after completing two consecutive three-year terms. GoRockford expresses its sincere appreciation for his dedicated leadership.

Foundation Board Reappointment
The GoRockford Charitable Foundation has reappointed the following member to a three-year term beginning July 2025: