What: GoRockford will host a news conference to officially announce a new end-of-summer festival coming to downtown Rockford later this year.
During the news conference, GoRockford will share the festival name, dates, live music lineup, attractions, activities, and community partnerships while giving attendees a first look at what is poised to become Rockford’s newest summer celebration.
When: Tuesday, May 12, 2 p.m.
Where: GoRockford Office, 102 N. Main Street, Rockford
Why: “This is more than an event announcement,” said John Groh, president/CEO of GoRockford. “It represents the kind of bold, community-centered activation envisioned in Thrive 2035, our region’s destination master plan: creating signature festivals and experiences that bring people together, strengthen Rockford’s identity, and enhance our appeal as a destination. This festival celebrates the energy and creativity of our region and creates a new tradition that residents and visitors alike can look forward to each summer.”
Other: Key sponsors, officials and other supporters will make remarks. We invite media partners to join us for interviews and photo opportunities.
