The GoRockford team (formerly the Rockford Area Convention & Visitors Bureau) is excited to announce the launch of the Rockford Area Coffee Trail, a digital passport designed for coffee enthusiasts to explore and enjoy the local coffee scene in the Rockford region. With this interactive digital tool, participants can discover the robust flavors expertly brewed by our locals, earn points and enjoy exclusive deals and rewards along the way. This program features 11 local businesses throughout the Rockford region, encouraging residents and visitors to explore, discover and engage with the Rockford community.

Participants can use their digital passport to check into various locations on the coffee trail and receive fun prizes, such as a coffee trail sticker pack and coffee trail mug. Each check-in is valued at 100 points, with some locations offering exclusive discounts and giveaways. Only 5 check-ins are needed to be eligible to win a prize or points can be accumulated and go towards larger prizes as more sites are visited.

How to Get Started:

  • Sign up for the Rockford Area Coffee Trail digital passport.
  • The passport will be instantly delivered to your phone via test and email and is ready to use immediately. *Start using the passport within 365 days to activate it.
  • Check in at each participating location by showing an attendant or staff member and earn points, explore new spots and support local businesses.

“We’re thrilled to offer this program to coffee lovers living in and visiting the Rockford area,” said Kristen Paul, GoRockford Executive Vice President. “This passport enhances the enjoyment of our local coffee culture and also supports our small businesses by encouraging people to explore the region’s unique shops and cafés.”

Participating Local Businesses Include:

  • DeeDee's Main Street Coffee & Décor | 101 W. Main St., Rockton, IL
  • Inzombia Coffee | 306 E. State St., Rockford, IL
  • Katie's Cup | 502 7th St., Rockford, IL 61104
  • Meg's Daily Grind | 3879 N. Perryville Rd., Rockford, IL
  • Meg's Daily Grind | 1141 N. Alpine Rd., Rockford, IL
  • Mrs. Buckbee's Wake-N-Bakery | 275 Deane Dr., Rockford, IL
  • My Cafè Amorè | 125 E. State St. Suite E., Cherry Valley, IL
  • Rockford Roasting Company | 416 S. Main St., Rockford, IL
  • Rosie's Coffee Company | 507 Main St., Pecatonica, IL
  • The Canna Cafe & Bar | 6830 Spring Creek Rd., Rockford, IL (the Hemp Center)
  • Velvet Robot Coffee Lab | 10514 Main St., Roscoe, IL and 1292 S. Alpine Rd. in Rockford, IL

Residents and visitors can access the online home of the trail at https://www.gorockford.com/coffeetrail/ where they can easily register for a mobile-friendly “passport”. The passport is an online directory which allows a user to use geo-location services on their mobile device to find coffee shops and cafés near them. Users can also access a description and contact information of the individual businesses listed.

Participants receive an automatic 100 points just for signing up for the Rockford Area Coffee Trail pass. Plus, those who share the pass and successfully refer a friend to sign up will earn an additional 100 points, making it easy to start exploring Rockford's coffee spots with rewards from day one.

“Our team at My Café Amoré loves being part of community-focused programs that support and uplift local businesses. The Rockford Area Coffee Trail is a fantastic way to connect with our regulars and welcome new faces, all while adding a fun, creative twist to their coffee experience,” said Morgan Bell, owner of My Café Amoré.

It is no cost to download the passport and participate. Admittance fees will vary for certain participating local businesses.

Follow @GoRockford on social media (Facebook, Instagram, TikTok and LinkedIn) for program updates and information. Include hashtags #gorockford and #rockfordareacoffeetrail on your photos and you could be featured on our pages.

About: GoRockford is responsible for promoting the Rockford region as an attractive travel destination and enhancing its public image as a dynamic place to live and work. Through the impact of travel, GoRockford strengthens the economic position of the region and provides opportunities for people in our communities. www.gorockford.com.

###

FOR MORE INFORMATION: Elizabeth Falls, GoRockford marketing manager: 815.708.0089, efalls@gorockford.com