Rockford Area Convention and Visitors Bureau

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Quarterly Report - FY25 Q4, April-June 2025

Nov. 13, 2025
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stroll tree

GoRockford’s Stroll on State Returns with New Holiday Magic & Family Favorites

Oct. 29, 2025

GoRockford is excited to announce the return of Stroll on State, presented by UMB Bank, coming back to downtown Rockford on Saturday, November 29. The free, family-friendly event, held on the Saturday…

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Head of the Rock Regatta Brings Elite Rowing Competition Back to Rockford Riverfront

Oct. 09, 2025

What: One of the top rowing events in the nation, Head of the Rock Regatta, returns to Rockford and will bring approximately 2,000 athletes for exciting competition. Hosted by Rockford Rowing Crew…

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Rockford & Winnebago County Outperform Illinois Counties with $523.4 Million in Visitor Spending

Oct. 03, 2025

FOR IMMEDIATE RELEASE September 23, 2025 Rockford, IL – Visitor spending in Rockford and Winnebago County increased to $523.4 million in 2024, up from $515.4 million in 2023, marking a 1.5%…

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GoRockford Announces New Board and Foundation Members, Officers

Sep. 29, 2025

GoRockford (Rockford Area Convention & Visitors Bureau) announces new members and officer elections for its Board of Directors and Charitable Foundation Board. These leadership updates reflect…

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Historic First: Chicago Bears NFL FLAG Regional Comes to Rockford

Sep. 08, 2025

GoRockford and the Rockford Park District are excited to announce that the Chicago Bears NFL FLAG Regional Tournament will make its debut in Rockford on Saturday, October 25, 2025, at the new Clarence…

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ROCKFORD Letters Sculpture

GoRockford Expands CRE8IV Sculpture Program with 18 New Installations Citywide

Aug. 27, 2025

Rockford, IL – GoRockford celebrates the expansion of its CRE8IV: transformational art sculpture program with the installation of 18 new sculptures throughout the city and a new home for the beloved…

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GoRockford to Celebrate Expansion of CRE8IV Sculpture Program

Aug. 26, 2025

What: GoRockford will host a press conference to announce the expansion of CRE8IV: transformational art Sculpture Program, supported by arts grant funding from the City of Rockford. The announcement…

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Nike Phenom America To Host Basketball Camp at UW Health Sports Factory

Aug. 20, 2025

Nike Phenom America, is bringing one of the nation’s most prestigious youth basketball camps to Rockford for the first time. The 2025 Nike Phenom America Midwest camp will take place September 20–21…

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Stroll on State Opens Dasher Dash 5k Sign Ups, Vendor & Parade Applications and Announces Volunteer

Aug. 20, 2025

ROCKFORD, IL – GoRockford invites the community to be part of the magic of the 13th annual Stroll on State, presented by UMB Bank, on Saturday, November 29, 2025, from 2-9 p.m. Stroll on State is…

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Rockford Area Convention and Visitors Bureau
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Downtown Rockford aerial view with diverse architecture, a river, and autumn foliage. Sunlight casts a warm glow over the landscape.

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102 North Main Street
Rockford, Illinois 61101-1102
1.800.521.0849

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