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Stroll Vendor Application

Apply to be a vendor

Please note: The Stroll outdoor markets are reserved for vendors selling food, beverage, and locally made products/goods. We strive for these outdoor markets to be a true shopper’s delight and the perfect place to buy holiday gifts.

2026 Vendor Locations

Please note that ALL vendor locations will be outdoors.

Rockford City Market Pavilion
Wyman Street District (located on Wyman Street, North and South sides of West State Street)

Important Vendor Fraud Alert

We have been made aware that an unauthorized party is impersonating Stroll on State and attempting to contact vendors to obtain information and collect fraudulent payments.

Please note that the only official Stroll on State vendor application will be available on the Stroll on State website beginning in mid-August. We do not contact vendors to request early payments, use Gmail accounts for vendor communications, or reach out directly before the application period has closed.

All official vendor communications will come only from strollonstate@gorockford.com.

If you receive an email, message, or payment request from any other email address or source claiming to represent Stroll on State, do not respond or send payment. Instead, please forward the communication to strollonstate@gorockford.com so we can investigate.

If you are ever unsure whether a communication is legitimate, please contact our office directly before providing any information or submitting payment.

Thank you for helping us protect our vendor community.

Vendor Application

Business Information

Application Deadline: Friday, October 23, 2026

Terms & Conditions

This application will be accepted only if completed. Each vendor will be selected through a committee approval process. YOUR SUBMISSION DOES NOT GUARANTEE A SPACE WILL BE OFFERED.

*Indicates a required field

Business Name*:

On-Site Contact Name*:

Email*:

Cell Phone*:

Alternate Phone:

Mailing Address*:

City*:

State*:

Zip*:

Business Social Handles:

City of Rockford Tax #:

Have you participated as a Vendor for this event before?*:

Yes No

If yes, what year?:

Vendor Type

Stroll on State strives to maintain a product balance throughout the grounds. To ensure a wide variety of goods at the market, the number of vendors in each category may be limited. Vendors returning from previous years must fill out a new application and include a complete list of the items they would like to vend.

Note: SOS reserves the right to accept or reject any application based on uniqueness and/or quality of product or services, space availability, and attractiveness of setup.

Please Select Your Vendor Type*:

Please list all items you would like to sell*:

Point of Sale system used for sales:

Existing brick and mortar location?:

Yes No

If yes, list location:

Is your business or product part of a franchise?:

Yes No

Setup/Electricity

Terms & Conditions

Vehicles MUST be unhitched from trailers prior to event start. Vehicles are STRICTLY prohibited on event grounds unless otherwise pre-approved by Staff. Vendor parking is provided.

Please note: All vendors are required to supply all of their own electrical material (50ft+ power cords, power strips, etc.) to the electrical sources. Please be mindful of power you may need for phone charging, point of sale systems, lighting/Christmas Lighting, etc.

Food Vendors
Any vendor selling an edible or drinkable item. Only non-alcoholic beverages are permitted to be sold.

Vendor Participation Fee
*Due when acceptance letter is received.

10x10 Tent Vendor = $200
Trailer Vendor = $250
Food Truck Vendor = $300

Commission Fee

10% of event sales, due 2 weeks following event.
Must be submitted with corresponding sales report.

Retail Vendors
Any vendor selling items that are not food or drink.

Vendor Participation Fee
*Due when acceptance letter is received.

10x10 Tent Vendor = $150
10x20 Tent Vendor = $300

Setup Type*:

Trailer (Size):

Food Truck (Size):

Will you be providing your own electricity?*:

Yes No

If yes, please describe?:

If SOS will provide your electricity, please indicate your need?

110 AMP
220 Volt
30 AMP
50 AMP
110 Volt

Vendor Details

Tent/Trailer/Food Truck Image*:

Please keep file names short and simple, without special characters. For best results and to avoid upload issues, please submit images as JPG or PNG files.

Product Picture*:

Please keep file names short and simple, without special characters. For best results and to avoid upload issues, please submit images as JPG or PNG files.

Additional Product Picture:

Please keep file names short and simple, without special characters. For best results and to avoid upload issues, please submit images as JPG or PNG files.

I have read and understand the 2026 Rules and Regulations. If I have any questions, I will email Stroll On State.

I have included pictures of my product, booth setup, and signage.

If selected, I will pay full Vendor/Booth Fee by check payable to GoRockford by November 6, 2026. Credit/Debit Card payments will incur a 3.5% processing fee.

If selected, I will contact Winnebago County Health Department with any questions regarding permitting prior to November 6, 2026.

If selected, I will submit my Proof of Insurance to the Stroll on State Committee by November 13, 2026.

If selected, I understand that I need to be in compliance with paying local sales tax, failure to do so could result in not being able to partake in event. I will contact LocalSalesTax@rockfordil.gov or call 779-348-7165 to verify payments are up to date.

If selected, I understand the 10% food & beverage commission of event sales are due 2 weeks post event. Failure to do so will reject all future Stroll applications.

* Indicates a required field.

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Check Rates

Check Rates

Stroll Vendor Application

Apply to be a vendor