Stroll on State Vendors

Project First Rate

Frosty's Merry Market

Vendor applications closed on October 1. We are currently reviewing all submitted applications. To be added to our waiting list please email

Thank you for your interest in vending at the 11th Annual Stroll on State! Stroll has become a favorite tradition in Rockford and kicks off the holiday season.  Each year Stroll on State is packed with almost 90,000 attendees wanting to shop, dine and explore all the downtown has to offer.  We invite you to apply as a vendor to be a part of the magic of this annual community event.

Please note: The Stroll outdoor markets are reserved for vendors selling food, beverage, and locally made products/goods. We strive for these outdoor markets to be a true shopper’s delight and the perfect place to buy holiday gifts.

2023 Vendor Locations

Please note that ALL vendor locations will be outdoors.

  • Rockford City Market Pavilion 
  • Wyman Street District (located on Wyman Street, North and South sides of West State Street)

For a complete list of rules & regulations please click here.

*Fees are only collected after acceptance letter is received. (Approx. October 13)

*Vendor Participation Fees paid by Credit/Debit cards will incur 3.5% processing fee

*Vendor Participation Fee paid by check made payable to RACVB


Additional questions can be directed to: