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Author: John Groh

John is the President/CEO of the Rockford Area Convention & Visitors Bureau.

Voice Article, February 2023

With Fresh Eyes: Seeing our Region through the Visitor’s Lens

By John

How Did That Ad Show Up in My Browser?

Monday, September 5, 2022 2:00 PM by John Groh

Remember when the Sunday newspaper was our primary source for where to shop and what was on sale?

Inspired to Swing For the Fences

Wednesday, August 3, 2022 5:00 PM by John Groh

By John Groh, President/CEO, Rockford Area Convention & Visitors Bureau

If you know Rockford, you

Lately, long-term planning seems to have taken a back seat to short-term initiatives that feel more

Destination Plan to Inform and Guide Future Tourism Product Development and Marketing

To support the

Five Ways to Be a Tour Guide in Your Own Town

Wednesday, June 8, 2022 3:00 PM by John Groh

As the weather warms – and it finally did after an April and May that were frostier and wetter than

Reconnecting with family, friends and co-workers in-person is increasing; the idea of easy, safe

Do you know someone who was Made for Rockford?

Tuesday, April 26, 2022 10:00 PM by John Groh

The Rockford region is a cradle of midwestern values, technological innovation and artistic

The Rockford Area Convention & Visitors Bureau is an organization that promotes the Rockford region and proudly works to welcome visitors to our community.

We believe diversity is one of this region’s greatest attributes.

Still, as an organization and as a community we have more work to do to fully embrace the celebration of diversity and efforts focused on equity and inclusion. While we cannot take ownership in the work of all organizations, we absolutely can and should do our part to help our region be welcoming to all.

Ahhh…summer is almost here!  For many families, that means it’s time to hit the road…