National Travel & Tourism Week 2026
GoRockford celebrates the impact of travel and tourism in the Rockford region during National Travel and Tourism Week, May 3 - 9.
Throughout the week, GoRockford will highlight the people, businesses and experiences that make the region a welcoming destination. Visitors and residents can enter a local giveaway, follow Hospitality Heroes features on social media, download the Rockford Summer Bucket List and pick up free Experience Rockford packs while supplies last.
May 3 - 9 | Enter the NTTW Giveaway
To celebrate National Travel and Tourism Week, GoRockford is giving away 3 custom prize packages filled with local gift cards, merchandise, and unique experiences.
May 4 - 8 | Pick up a FREE Experience Rockford Pack
Stop in the GoRockford visitors center for a free Experience Rockford Pack! This goodie bag is filled with samples and exclusive coupons from local businesses and makers. Bags are limited to the first 100 visitors so grab yours while supplies last!
📍 102 N. Main St, Rockford, IL 61101
May 5 | Visit the GoRockford Booth
Stop by GoRockford’s booth at Food Truck Tuesday from 4 - 8 p.m. at Nicholas Conservatory & Gardens, 1354 N. 2nd St., for experience guides, maps, giveaway details and ways to explore the region.
Rockford Summer Bucket List
Download the Rockford Summer Bucket List, your personal inspiration guide for a season full of fun.
Use this jam-packed checklist to:
• Explore local favorites
• Try new outdoor adventures
• Find can’t-miss summer events
• Discover hidden gems around Rockford
• Check off your favorites and discover something new along the way
Tourism Impact on the Rockford Region
In the Rockford region, tourism drives the local economy, reaching $523.4 million in 2024. The industry supports local businesses, generates jobs, and enhances the overall quality of life for residents. In 2024 alone, visitor spending supported more than 4,600 local jobs and contributed $14.7 million in local tax revenue. Without this visitor-generated revenue, each household would pay significantly more in taxes to maintain current service levels.
